NIL

Duke students learn to build a brand around name, image, likeness. About one-third of the students in the class are student-athletes, while there are also other influencers and some students interested in the business model. Equity in Athletics data shows that these students generate more than $152 million for the school.

Lawmakers Want to Address Name, Image, Likeness Law for All Ohioans. Bill sponsored by a pair of Republican lawmakers would ensure someones name, image or likeness is not used for most purposes without their consent.

Normal Ohioans could receive protection from unauthorized use of their identities under a new bill that addresses the growing use of artificial intelligence. Unlike NCAA athletes who are now being paid when their name, image or likeness is used, a bill sponsored by a pair of Republican lawmakers.

Texas quarterback Quinn Ewers signs NIL deal with private jet company Nicholas Air. Nicholas Air is a small private aviation company with an exclusive collection of Pilatus PC-12s, Phenom 100, Citation CJ3+ Phenom 300, Citation Latitude, Challenger 350, and Gulfstream G600 jets.

NCAA president Charlie Baker said he's focused on creating a "consumer protection system" for collegiate athletes. Baker said athletes are basing NIL decisions on limited information about the legitimacy of companies and sponsors courting them. Baker also called for federal changes to address some of the current challenges with name, image and likeness in college sports.

Student-athletes are increasingly chasing deals through the transfer portal to profit off their name, image and likeness. University of Colorado womens basketball player Kindyll Wetta was one of four panelists who spoke about NIL during the Conference on World Affairs at CU Boulder on Wednesday. The transfer portal allows college athletes to transfer colleges an unlimited amount of times.

Name, Image and Likeness, or NIL, is among the biggest stories in college sports today. Two of college basketball's biggest names - and earners - will be in Albany this weekend for the NCAA women's tournament. Caitlin Clark, NCAA Division I's all-time leading scorer, is the fourth-highest earner in all of college sports at $3.1 million. LSU's Angel Reese, whose Tigers beat Clark and Iowa in last year's national championship game, will be there as well.

A Supreme Court decision in 2021 led to what is now known as name, image and likeness endorsements. NIL allows student-athletes to benefit financially from their fame. Caitlin Clark, the all-time leading scorer in NCAA basketball history, will earn around $70,000 per year as a rookie at the professional level. Gonzaga power forward Drew Timme withdrew his name from the 2022 NBA Draft.