LIV

U.S. Media

•

15 days

Summary

sources
18
Narrative Items
25
Bottom Line Up Front

18 sources in U.S. Media are amplifying 25 narrative items relating to the narrative of a transformative moment in professional golf. The upcoming "Showdown" event symbolizes the merging of PGA and LIV Golf, reflecting evolving player dynamics and financial influences, while highlighting the sport's growing popularity and competitive spirit amidst ongoing negotiations.

Reviewing a number of the most relevant narrative items indicates that DeadSpin consistently presents a somewhat skeptical view of the events surrounding golf’s ongoing turf war between the PGA and LIV tours, using language that often emphasizes conflict and contention, thus portraying the potential merger as a necessary but contentious compromise. This contrasts sharply with ABC News, which adopts a more straightforward and factual reporting style regarding Trump's golf hiatus, focusing on the security measures without sensationalizing the situation. In the case of Forbes, the tone is notably positive when discussing the financial success of athletes tied to LIV, employing financially optimistic language that suggests growth and opportunity within the sport. KSNV Las Vegas maintains a neutral stance while reporting on "The Showdown," focusing on the event's entertainment value rather than delving into the competitive tensions between the tours. Finally, the Pittsburgh Tribune Review highlights young talent in a celebratory manner during the championship coverage, utilizing uplifting language that positively emphasizes the athletes' achievements despite challenging conditions. Overall, these outlets exhibit varied approaches, with some leaning towards critical or sensational narratives while others maintain a more factual, neutral perspective, highlighting the influence of their editorial choices on audience perception.

About This Module

The U.S. Media module tracks a broad range of American media sources, including major television, cable, print, and online organizations.

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Sources

Sources by Type
Sources of these types represent most of the amplification activity around this narrative
sources by Volume
These sources are amplifying the most items involved in this narrative. Click to see details of each source's narrative activity.
Top sources
Day-by-day volumetric activity of sources amplifying the most items around this narrative
DeadSpin
20% of the narratives in this brief were amplified by this source.
Pittsburgh Tribune Review
8% of the narratives in this brief were amplified by this source.
Portland Press-Herald
8% of the narratives in this brief were amplified by this source.
Outkick
8% of the narratives in this brief were amplified by this source.
ABC News
4% of the narratives in this brief were amplified by this source.
ESPN
4% of the narratives in this brief were amplified by this source.
MetroWest Daily News
4% of the narratives in this brief were amplified by this source.
Mass Live News
4% of the narratives in this brief were amplified by this source.
The Sentinel (Pennsylvania)
4% of the narratives in this brief were amplified by this source.
Raw Story
4% of the narratives in this brief were amplified by this source.
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Top Items

These narrative items are the most relevant and/or the most amplified. Click to see details and suggested messages.
Amplifiers:
DeadSpin
deadspin.com
Deadspin | The Showdown is set: PGA-LIV exhibition on Dec. 17
A December 17th golf exhibition in Las Vegas will pit PGA stars Scottie Scheffler and Rory McIlroy against LIV golfers Bryson DeChambeau and Brooks Koepka. The event, dubbed "The Showdown," is a six-year deal and will be broadcast by TNT Sports, featuring 18 holes of competition.
Amplifiers:
DeadSpin
deadspin.com
Deadspin | PGA Tour, LIV chiefs in same grouping; Rory McIlroy shares tee time
PGA Tour Commissioner Jay Monahan and LIV Golf financier Yasir Al-Rumayyan will play together in a Scottish pro-am, marking a step towards the potential merger of the two tours. Rory McIlroy, a vocal critic of LIV, now supports the merger and believes it's necessary for the game's future. Negotiations are ongoing, with a resolution expected before the year's end.
Amplifiers:
Outkick
outkick.com
LIV Golfer Tells All-Time Story About Tiger Woods Asking Him To Slide Down A Hill During The Masters
During the 2020 Masters, Tiger Woods, known for his seriousness, jokingly suggested to fellow golfer Andy Ogletree that they slide down a hill at Augusta National. Ogletree, who was playing in his first Masters, was amused by the suggestion and found it a highlight of his career.
Amplifiers:
DeadSpin
deadspin.com
Deadspin | Golf Glance: PGA Tour makes long-awaited return to Utah
The PGA Tour returns to Utah for the first time since 1963 at the Black Desert Championship, while the LPGA Tour heads to Shanghai for the Buick LPGA Shanghai event. The PGA Tour Champions conclude their regular season with the SAS Championship, and LIV Golf League is done for the year.
Amplifiers:
ABC News
abcnews.go.com
Due to security concerns, Trump likely won't golf again until after election: Sources
Following an alleged assassination attempt, former President Trump is unlikely to golf until after the election due to security concerns. The Secret Service has implemented new safety measures, and Trump's golf outings are on hold until a new security plan is in place.
Amplifiers:
DeadSpin
deadspin.com
Deadspin | Golf Glance: Chase for vital FedEx Cup status grinds on at Sanderson Farms
The Sanderson Farms Championship is the second event in the FedEx Cup Fall schedule, determining the top 125 players for 2025. Rickie Fowler and Luke List are among the notable players competing, while Nick Dunlap and Seamus Power are among the betting favorites. The LPGA Tour is off this week, while the PGA Tour Champions host the Constellation Furyk & Friends tournament. The LIV Golf League season has concluded, with Jon Rahm and Ripper GC taking the individual and team titles.
Amplifiers:
KSNV Las Vegas
news3lv.com
Four pro golf stars to face off in new contest at MGM's Shadow Creek
Rory McIlroy, Scottie Scheffler, Bryson DeChambeau, and Brooks Koepka will compete in "The Showdown," an 18-hole event at Shadow Creek in December. The event will feature McIlroy and Scheffler facing DeChambeau and Koepka, bringing together PGA and LIV Golf players for a unique competition.
Amplifiers:
Pittsburgh Tribune Review
tribhssn.triblive.com
Peters Township junior, Shady Side Academy freshman dodge raindrops to win WPIAL golf titles | Trib HSSN
Ellie Benson (Peters Township) and Alyssa Zhang (Shady Side Academy) won the WPIAL Class AAA and AA girls golf championships, respectively, despite rainy conditions. Benson maintained her lead throughout the final round, while Zhang rallied from eight shots back to secure the win. Both athletes will compete in the PIAA championships.
Amplifiers:
Forbes
forbes.com
The World’s 10 Highest-Paid Athletes 2024
The top 10 highest-paid athletes in 2024 collectively earned over $1.38 billion, a record high. This surge is driven by lucrative LIV Golf contracts, exploding media rights fees, and successful off-field endeavors. Cristiano Ronaldo leads the list with $260 million, followed by Jon Rahm who earned $218 million, largely due to his move to LIV Golf.
Amplifiers:
Las Vegas Review-Journal
reviewjournal.com
Shadow Creek to host made-for-TV match-play event
A made-for-TV match-play event, "The Showdown", will pit PGA Tour players Scottie Scheffler and Rory McIlroy against LIV Golf players Bryson DeChambeau and Brooks Koepka at Shadow Creek on December 17th. The event aims to bring together top players from rival tours for fan entertainment. This will be the first time Scheffler participates in such an event, while McIlroy, DeChambeau, and Koepka have played similar formats in the past.
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Themes

Tap or click for details
These adjacent themes are currently being amplified along with the main narrative. Click to see details of narrative activity related to each one.
Quarterback and players in action
The Mid-Penn Colonial football game features standout performances from Boiling Springs' Dominic Beck and East Pennsboro's Aaron Angelo, highlighting key plays and touchdowns.
IHSAA Girls Golf Championships
Bayleigh Davis participated in the first round of the IHSAA girls golf state championships at Prairie View Golf Club in Carmel, Indiana.
Details on the Sanderson Farms Championship
The Sanderson Farms Championship, featuring a $7.6 million purse and taking place from October 3-6, is the second event in the FedEx Cup Fall schedule.
Xander Schauffele leads with four birdies
The U.S. team secures their 10th consecutive Presidents Cup victory.
SNL's 50th Anniversary Celebration
As Saturday Night Live approaches its 50th season, it will honor its legacy with special guests, retrospectives, and the introduction of new cast members.
Cape Elizabeth Lacrosse Dominance
Cape Elizabeth's three-time reigning Class A state champion boys' lacrosse team maintains its excellence with close victories, extending their win streak to 29 games.
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Entities

Tap or click for details
These entities are mentioned most frequently in the narratives highlighted in this brief. Click to see details of narrative activity related to each one.
People
Scottie Scheffler
PGA Tour golfer and participant in 'The Showdown'.
Rory McIlroy
PGA Tour golfer, vocal critic of LIV, now supports merger.
Bryson DeChambeau
LIV golfer and participant in 'The Showdown'.
Brooks Koepka
LIV golfer and participant in 'The Showdown'.
Jay Monahan
PGA Tour Commissioner.
Yasir Al-Rumayyan
LIV Golf financier.
Tiger Woods
Famous golfer known for his serious demeanor.
Andy Ogletree
Golfer who played in his first Masters.
Rickie Fowler
Notable golfer competing in the Sanderson Farms Championship.
Jon Rahm
Golfer who earned $218 million in 2024, largely due to LIV Golf.
Events
The Showdown
Golf exhibition featuring PGA and LIV golfers on December 17th.
Scottish pro-am
Event where Jay Monahan and Yasir Al-Rumayyan will play together.
Black Desert Championship
PGA Tour event returning to Utah for the first time since 1963.
Buick LPGA Shanghai
LPGA Tour event in Shanghai.
SAS Championship
PGA Tour Champions event concluding their regular season.
Sanderson Farms Championship
Second event in the FedEx Cup Fall schedule.
Constellation Furyk & Friends
Tournament hosted by PGA Tour Champions.
PIAA championships
Championships where WPIAL girls golf champions will compete.
Companies
TNT Sports
Broadcasting network for 'The Showdown'.
LIV Golf
Golf tour that has attracted top players with lucrative contracts.
PGA Tour
Professional golf tour in the United States.
LPGA Tour
Professional women's golf tour.
Ripper GC
Team that won the LIV Golf League season.
Organizations
PGA Tour
Professional golf organization in the United States.
LIV Golf
Golf organization that competes with the PGA Tour.
Secret Service
U.S. government agency responsible for protecting former President Trump.
Technologies
Media rights fees
Financial agreements that have surged, contributing to athlete earnings.
People
Scottie Scheffler
PGA Tour golfer and participant in 'The Showdown'.
Rory McIlroy
PGA Tour golfer, vocal critic of LIV, now supports merger.
Bryson DeChambeau
LIV golfer and participant in 'The Showdown'.
Brooks Koepka
LIV golfer and participant in 'The Showdown'.
Jay Monahan
PGA Tour Commissioner.
Yasir Al-Rumayyan
LIV Golf financier.
Tiger Woods
Famous golfer known for his serious demeanor.
Andy Ogletree
Golfer who played in his first Masters.
Rickie Fowler
Notable golfer competing in the Sanderson Farms Championship.
Jon Rahm
Golfer who earned $218 million in 2024, largely due to LIV Golf.
Events
The Showdown
Golf exhibition featuring PGA and LIV golfers on December 17th.
Scottish pro-am
Event where Jay Monahan and Yasir Al-Rumayyan will play together.
Black Desert Championship
PGA Tour event returning to Utah for the first time since 1963.
Buick LPGA Shanghai
LPGA Tour event in Shanghai.
SAS Championship
PGA Tour Champions event concluding their regular season.
Sanderson Farms Championship
Second event in the FedEx Cup Fall schedule.
Constellation Furyk & Friends
Tournament hosted by PGA Tour Champions.
PIAA championships
Championships where WPIAL girls golf champions will compete.
Companies
TNT Sports
Broadcasting network for 'The Showdown'.
LIV Golf
Golf tour that has attracted top players with lucrative contracts.
PGA Tour
Professional golf tour in the United States.
LPGA Tour
Professional women's golf tour.
Ripper GC
Team that won the LIV Golf League season.
Organizations
PGA Tour
Professional golf organization in the United States.
LIV Golf
Golf organization that competes with the PGA Tour.
Secret Service
U.S. government agency responsible for protecting former President Trump.
Technologies
Media rights fees
Financial agreements that have surged, contributing to athlete earnings.

Context

The ongoing rivalry between the PGA Tour and LIV Golf highlights significant shifts in the professional golf landscape, influenced by economic, social, and political factors. The emergence of LIV Golf, backed by substantial financial resources, has disrupted traditional structures, leading to a competitive environment that has drawn top talent away from the PGA Tour. This has raised questions about the future of professional golf, prompting discussions of a potential merger between the two tours, which could reshape the sport's governance and economic model.

Demographically, the sport is witnessing a diversification of its audience and participants, with younger players and fans becoming increasingly engaged. Events like "The Showdown" aim to attract a broader viewership by featuring high-profile matchups that blend traditional and modern golf formats. The financial implications are significant, as the top athletes are now earning record sums, reflecting the lucrative nature of media rights and sponsorships in the evolving sports landscape.

Geographically, the PGA Tour's return to Utah and the LPGA's expansion into international markets like Shanghai indicate a strategic effort to tap into new audiences and revenue streams. However, security concerns, particularly surrounding high-profile figures like former President Trump, underscore the intersection of sports and national security, necessitating enhanced protective measures for public figures involved in the sport.

Overall, the dynamics of professional golf are being reshaped by economic pressures, demographic changes, and security considerations, making it a pivotal moment for the sport's future. The outcome of ongoing negotiations between the PGA and LIV Golf will likely have lasting implications for players, fans, and the industry as a whole.
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