Small Business

U.S. Media

•

14 days

Summary

sources
331
Narrative Items
760
Bottom Line Up Front

331 sources in U.S. Media are amplifying 760 narrative items relating to the narrative of Small Business Saturday and Sunday, which emphasizes community support for local businesses. These narratives highlight events, customer appreciation, and economic benefits, showcasing how local shopping fosters community spirit and strengthens relationships between consumers and entrepreneurs.

Reviewing a number of the most relevant narrative items indicates that various media sources are portraying Small Business Saturday in a predominantly positive light, emphasizing community engagement and local economic support. The Columbus Free Press highlights local events and giveaways, while WTVD Raleigh-Durham captures small business owners’ gratitude, showcasing emotionally charged language that emphasizes community bonds. In WTAE Pittsburgh's coverage, the use of statistics, such as the $200 billion in sales generated since its inception, aims to reinforce the significance of the event. NJ 101.5 features personal endorsements from local businesses, fostering a sense of loyalty among listeners, which contrasts with the more event-focused narratives from WMUR New Hampshire and WSBT Indiana, who underscore the community’s role in supporting local entrepreneurs. Meanwhile, WISH TV and KCRA California stress the unique shopping experiences that set these businesses apart from larger corporations, incorporating a celebratory tone that invites readers to engage with their local economy. Overall, there is a clear collective ethos across these outlets aimed at encouraging readership involvement in local shopping, with varying emphasis on emotional appeal and economic impact, revealing slight differences in narrative focus while sharing a common goal of promoting community support.

About This Module

The U.S. Media module tracks a broad range of American media sources, including major television, cable, print, and online organizations.

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Sources

Sources by Type
Sources of these types represent most of the amplification activity around this narrative
sources by Volume
These sources are amplifying the most items involved in this narrative. Click to see details of each source's narrative activity.
Top sources
Day-by-day volumetric activity of sources amplifying the most items around this narrative
CBS News
3% of the items in this brief were amplified by this source.
Pittsburgh Tribune Review
2% of the items in this brief were amplified by this source.
Entrepreneur Magazine
2% of the items in this brief were amplified by this source.
New York Post
1% of the items in this brief were amplified by this source.
CNET
1% of the items in this brief were amplified by this source.
ArcaMax
1% of the items in this brief were amplified by this source.
Federal News Network
1% of the items in this brief were amplified by this source.
Chicago Tribune
1% of the items in this brief were amplified by this source.
Lancaster Journal
1% of the items in this brief were amplified by this source.
San Diego Union Tribune
1% of the items in this brief were amplified by this source.
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Top Items

These narrative items are the most relevant and/or the most amplified. Click to see details and suggested messages.
Amplifiers:
Columbus Free Press
columbusfreepress.com
Small Business Saturday & Sunday
Small Business Saturday and Sunday (November 30th-December 1st, 2024) encourage supporting local businesses. Grandview Heights hosts events, including Yarn It's extended hours and giveaways. Columbus's Small Business Sunday, on December 1st, will be held at Dreams on High Street and Art of Republic, featuring various vendors, music, and free parking.
Amplifiers:
WTVD Raleigh-Durham
abc11.com
NC small business owners grateful for support of shoppers on Small Business Saturday
Small business owners in Raleigh, NC, expressed gratitude for the community support shown during Small Business Saturday. The event, boosting shops like Hunky Dory and The Flourish Market at Raleigh Iron Works, highlighted the crucial role of customers in the success of local businesses.
Amplifiers:
WTAE Pittsburgh
wtae.com
Communities celebrate Small Business Saturday
Small Business Saturday, initiated by American Express in 2010, encourages community support for local businesses. This boosts local economies and fosters community spirit, as seen in cities like Pittsburgh, Millvale, and New Kensington, which held special events. Shoppers enjoy unique offerings and support local entrepreneurs. This year, American Express also donates to hurricane relief.
Amplifiers:
NJ 101.5
nj1015.com
Celebrating small business in New Jersey
Bill Spadea encourages supporting New Jersey's small businesses. He highlights favorite spots like Ristorante da Benito (excellent soup) and Vesuvio's Pizza (great personal pizzas), urging listeners to explore their local Main Streets this holiday season.
Amplifiers:
WMUR New Hampshire
wmur.com
Small Business Saturday showcases local businesses
The 15th annual Small Business Saturday encouraged holiday shopping at local businesses. Manchester's mayor and business owners highlighted the benefits of supporting local economies, emphasizing stronger customer relationships and unique offerings unavailable at larger corporations. Since 2010, Small Business Saturday has generated over $200 billion in sales.
Amplifiers:
WSBT (Indiana)
wsbt.com
South Bend celebrates Small Business Saturday
South Bend's Small Business Saturday, held in Howard Park, showcased local businesses through a holiday market. Vendors, some without storefronts, appreciated the city's support in boosting sales. Community members enjoyed the event, highlighting the importance of supporting local entrepreneurs and their unique offerings.
Amplifiers:
WISH TV
wishtv.com
Fountain Square celebrates Small Business Saturday
Fountain Square businesses thrived on Small Business Saturday, welcoming shoppers eager to support local retailers. With an anticipated 64.5 million nationwide participants, stores like Tuggle's offered sales and festive events, contributing to the projected $17 billion spent locally this year.
Amplifiers:
Duluth News Tribune
duluthnewstribune.com
Best Bets: Shopping Small Business Saturday
Duluth's Small Business Saturday (Nov. 30th) offers numerous opportunities to support local businesses. Downtown features sales, a window display contest, and holiday markets. Multiple breweries and other venues host artisan markets and events, with authors and live music adding to the festive atmosphere. Even Miller Hill Mall participates with a Shop Small event.
Amplifiers:
York Dispatch
yorkdispatch.com
Small Business Saturday in downtown York City
On Small Business Saturday (November 30th, 2024), York City's downtown thrived. Shoppers patronized various businesses, including Central Market vendors offering food samples and Feral Heart Club's vintage clothing, boosting local businesses.
Amplifiers:
KCRA California
kcra.com
Sacramento businesses prepping for Small Business Saturday
Sacramento small businesses are preparing for Small Business Saturday, offering deals and unique experiences to attract shoppers. Vendors highlight the community impact of supporting local shops, emphasizing better customer service and a larger percentage of revenue staying within the community compared to big box stores. One store offers freebies instead of discounts.
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Themes

Tap or click for details
These adjacent themes are currently being amplified along with the main narrative. Click to see details of narrative activity related to each one.
Linda McMahon's Education Nomination
Former WWE CEO Linda McMahon has been nominated by President-elect Trump for Education secretary, a position that places her in the midst of significant cultural and educational discussions.
Encouraging community investment through small shopping
Supporting local businesses during Small Business Saturday and the holiday season fosters community investment and counters the consumerism of Black Friday.
Trump's SBA Nominee Announcement
In a post on Truth Social, Trump announced Kelly Loeffler as his choice to lead the Small Business Administration, highlighting her experience and focus on reducing waste and regulatory burdens.
Impact of tariffs on U.S. economy and trade with China
Trump believes tariffs have benefited the U.S. economy and led to a significant trade agreement with China.
Ongoing discounts from major retailers
Despite Cyber Monday being over, retailers like Amazon and Best Buy still provide significant tech discounts.
Holiday Shopping Predictions 2023
As the U.S. holiday shopping season approaches, retailers are poised for a record-breaking year with expected e-commerce sales exceeding $271 billion, largely influenced by the integration of artificial intelligence.
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Entities

Tap or click for details
These entities are mentioned most frequently in the narratives highlighted in this brief. Click to see details of narrative activity related to each one.
Companies
American Express
The company that initiated Small Business Saturday in 2010.
Hunky Dory
A local shop in Raleigh, NC, benefiting from Small Business Saturday.
The Flourish Market
Another local shop in Raleigh, NC, participating in Small Business Saturday.
Ristorante da Benito
A restaurant in New Jersey highlighted by Bill Spadea.
Vesuvio's Pizza
A pizza place in New Jersey recommended by Bill Spadea.
Events
Small Business Saturday
An annual event initiated by American Express to promote local businesses.
Small Business Sunday
An event in Columbus featuring various vendors and music.
Holiday Market
A market showcasing local businesses during the holiday season.
Window Display Contest
A contest in Duluth featuring decorated storefronts.
Shop Small Event
An event at Miller Hill Mall promoting local shopping.
Technologies
Social Media
Platforms used by small businesses to promote their offerings.
E-commerce Platforms
Online platforms that help local businesses sell their products.
Organizations
Small Business Administration
A government agency supporting small businesses.
Local Chambers of Commerce
Organizations that promote local businesses and economies.
People
Bill Spadea
A radio host encouraging support for New Jersey's small businesses.
Companies
American Express
The company that initiated Small Business Saturday in 2010.
Hunky Dory
A local shop in Raleigh, NC, benefiting from Small Business Saturday.
The Flourish Market
Another local shop in Raleigh, NC, participating in Small Business Saturday.
Ristorante da Benito
A restaurant in New Jersey highlighted by Bill Spadea.
Vesuvio's Pizza
A pizza place in New Jersey recommended by Bill Spadea.
Events
Small Business Saturday
An annual event initiated by American Express to promote local businesses.
Small Business Sunday
An event in Columbus featuring various vendors and music.
Holiday Market
A market showcasing local businesses during the holiday season.
Window Display Contest
A contest in Duluth featuring decorated storefronts.
Shop Small Event
An event at Miller Hill Mall promoting local shopping.
Technologies
Social Media
Platforms used by small businesses to promote their offerings.
E-commerce Platforms
Online platforms that help local businesses sell their products.
Organizations
Small Business Administration
A government agency supporting small businesses.
Local Chambers of Commerce
Organizations that promote local businesses and economies.
People
Bill Spadea
A radio host encouraging support for New Jersey's small businesses.

Context

Small Business Saturday, initiated in 2010, has become a significant event in the United States, promoting local businesses and fostering community engagement. This initiative is particularly relevant in the context of economic and social dynamics across various cities. Local businesses often serve as the backbone of their communities, providing unique products and services that reflect local culture and identity. The economic impact is substantial, with over $200 billion generated in sales since the event's inception, highlighting the importance of consumer support for small enterprises.

Demographically, these events attract a diverse range of shoppers, from families to young professionals, all eager to support their local economies. This engagement not only boosts sales but also strengthens community ties, as residents often form personal relationships with local business owners. The social fabric of neighborhoods is enriched through these interactions, fostering a sense of belonging and community pride.

Geographically, the events are spread across various cities, each showcasing their unique offerings. For instance, Raleigh's focus on local markets and Pittsburgh's festive events illustrate how different regions adapt the concept to their local culture. The military and national security considerations are less direct but can be inferred; strong local economies contribute to overall national stability and resilience.

Moreover, the emphasis on supporting local businesses during challenging times, such as post-hurricane recovery, underscores the role of community solidarity in enhancing national security. As local businesses thrive, they create jobs and stimulate economic growth, which is vital for maintaining a robust and secure nation. Overall, Small Business Saturday serves as a catalyst for economic revitalization, community engagement, and social cohesion across the United States.
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