Meta's Threads

U.S. Media

•

7 days

Summary

sources
115
Narrative Items
280
Bottom Line Up Front

115 sources in U.S. Media are amplifying 280 narrative items relating to the narrative that Threads is evolving as a social media platform through new features like post-scheduling and resharing. This development, alongside Meta's strong financial growth and AI investments, highlights the interconnected themes of user engagement and revenue generation.

Reviewing a number of the most relevant narrative items indicates that TechCrunch portrays Threads' new "Use Media" feature in a positive light, emphasizing its user-friendly approach by allowing resharing with attribution. The Verge, while noting Threads' positive advancements, employs a more neutral tone, focusing on the technical aspects of the scheduled posts feature alongside recent user growth metrics, which could suggest a deliberate effort to present Threads as a competitive platform despite comparisons to Bluesky. In contrast, Mashable's coverage of the "Following" feed toggle presents it as a necessary improvement, addressing initial user frustrations, which carries an undercurrent of critique about Threads' early user experience. Meanwhile, Engadget also maintains a positive perspective, highlighting the implications of scheduling for creators and advertisers, suggesting a strategic enhancement for Threads' functionality. The outlooks from 24/7 Wall Street paint a favorable view of Meta's stock performance, repeatedly using optimistic language about projected growth due to AI investment and advertising revenue. Overall, while there is a generally positive framing of Threads' updates by most sources, the nuances—including critiques and technical explanations—reveal a landscape of media narratives that collectively hint at both the potential and challenges facing Threads as it seeks to carve out its niche.

About This Module

The U.S. Media module tracks a broad range of American media sources, including major television, cable, print, and online organizations.

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Sources

Sources by Type
Sources of these types represent most of the amplification activity around this narrative
sources by Volume
These sources are amplifying the most items involved in this narrative. Click to see details of each source's narrative activity.
Top sources
Day-by-day volumetric activity of sources amplifying the most items around this narrative
Politifact
14% of the items in this brief were amplified by this source.
GLAAD
8% of the items in this brief were amplified by this source.
Above the Law
5% of the items in this brief were amplified by this source.
TechCrunch
3% of the items in this brief were amplified by this source.
24/7 Wall Street
2% of the items in this brief were amplified by this source.
Pittsburgh Tribune Review
2% of the items in this brief were amplified by this source.
The Verge
2% of the items in this brief were amplified by this source.
Delaware Online
1% of the items in this brief were amplified by this source.
Engadget
1% of the items in this brief were amplified by this source.
Arizona Republic
1% of the items in this brief were amplified by this source.
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Top Items

These narrative items are the most relevant and/or the most amplified. Click to see details and suggested messages.
Amplifiers:
TechCrunch
techcrunch.com
Instagram Threads adds 'Use Media' feature for resharing photos and videos | TechCrunch
Threads introduces a "Use Media" feature, letting users directly reshare photos and videos with attribution, adding their own text. This simpler alternative to quote posting is rolling out now, though users can control resharing in settings.
Amplifiers:
The Verge
theverge.com
Threads starts testing scheduled posts
Threads is testing a scheduled posts feature, a months-long project according to Instagram head Adam Mosseri. While replies can't be scheduled to encourage real-time interaction, this addition, along with recent user-growth announcements (100M DAUs, 300M MAUs), shows Threads' continued development, despite comparisons to Bluesky.
Amplifiers:
Mashable
mashable.com
How to change your Threads feed to accounts you actually follow
Threads initially showed a "For You" feed including many unfollowed accounts. This was changed on July 26th with the addition of a "Following" feed toggle, allowing users to view only accounts they follow. The app, accessible through Instagram, requires a Meta account and deletes your Instagram account if you delete Threads.
Amplifiers:
Engadget
engadget.com
Threads is working on scheduled posts
Threads will soon test a post-scheduling feature, allowing users to pre-schedule posts but not replies. This feature, in development for months, benefits creators and businesses and could be crucial for Meta's planned advertising rollout.
Amplifiers:
24/7 Wall Street
247wallst.com
Meta Platforms (META) Price Prediction and Forecast 2025-2030
Meta Platforms (META), formerly Facebook, shows strong growth since its 2012 IPO. Investing heavily in AI, 24/7 Wall Street predicts a 65.12% stock price increase by 2030, reaching $995. This forecast considers sustained ad revenue, increased efficiency, and AI initiatives, despite a slight net income dip in 2030. The company also focuses on renewable energy and growing free cash flow.
Amplifiers:
24/7 Wall Street
247wallst.com
Meta Platforms (META) Price Prediction and Forecast 2025-2030
Meta Platforms (META) stock, up 1460% since its IPO, is projected to rise significantly by 2030 due to heavy investment in AI. Analysts predict a 67% upside potential, driven by strong ad revenue and increasing efficiency. Despite some recent legal and financial news, the company's AI initiatives and renewable energy focus are key growth drivers.
Amplifiers:
24/7 Wall Street
247wallst.com
Meta Platforms (META) Price Prediction and Forecast 2025-2030
Meta Platforms (META), formerly Facebook, shows strong growth since its 2012 IPO. Investing heavily in AI, it's projected to reach a stock price of $995 by 2030 (a 70% increase), driven by ad revenue and increasing efficiency. Despite recent stock fluctuations, positive forecasts emphasize AI's role in future growth.
Amplifiers:
Ad Week
adweek.com
Instagram Will Drive Half of Meta’s Ad Revenue in 2025
By 2025, Instagram is projected to generate over half of Meta's US ad revenue ($32.03 billion), a significant increase from 7% in 2015. This growth is fueled by higher revenue per user than Facebook and TikTok, the rise of Reels, and potential ad revenue gains from a TikTok ban. While Reels and Explore are growing, Feed and Stories' ad revenue shares are declining.
Amplifiers:
24/7 Wall Street
247wallst.com
Meta Platforms (META) Price Prediction and Forecast 2025-2030
Meta Platforms (META) stock, up 1542% since its 2012 IPO, is projected to rise significantly by 2030, driven by heavy AI investment. Analysts predict a 59% upside potential by the end of the decade, with increased revenue and net income fueled by AI initiatives and strong ad revenue. The company's focus on efficiency and renewable energy also contributes to positive forecasts.
Amplifiers:
24/7 Wall Street
247wallst.com
Meta Platforms (META) Price Prediction and Forecast 2025-2030
Meta Platforms (META) stock, having grown significantly since its 2012 IPO, is projected to rise further due to heavy investment in AI. Analysts predict a substantial increase in stock price by 2030, driven by strong ad revenue and increased efficiency, despite rising capital expenditures. The company's focus on AI, renewable energy, and free cash flow are key factors in these positive predictions.
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Themes

Tap or click for details
These adjacent themes are currently being amplified along with the main narrative. Click to see details of narrative activity related to each one.
Car Seat Recall Announcement
The recall report indicates that certain car seats manufactured between July 16, 2016, and October 25, 2023, are affected.
Car Seat Recall Alert
Nuna Baby Essentials has recalled over 608,000 Rava child seats due to potential harness issues that may lead to serious injuries.
Diverse reporting on various topics
Ahjané reports on breaking news, car recalls, crime, health, lottery, and public policy.
Salmonella Outbreak in Cucumbers
The CDC has identified 68 individuals affected by a salmonella outbreak associated with cucumbers, with cases reported in various states including Montana, Colorado, and Texas.
Salmonella contamination risk
Fresh Start Produce recalls cucumbers shipped to 14 states over salmonella risk.
Symptoms and recovery timeline of Salmonella
Salmonella infection typically manifests symptoms within six hours to six days, primarily affecting vulnerable groups with potential severe outcomes.
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Entities

Tap or click for details
These entities are mentioned most frequently in the narratives highlighted in this brief. Click to see details of narrative activity related to each one.
Technologies
AI
Artificial Intelligence, heavily invested in by Meta for future growth.
Reels
Instagram feature contributing to ad revenue growth.
Threads
A social media platform developed by Meta, allowing users to share content.
Events
Threads Feature Rollout
Introduction of the 'Use Media' feature for resharing content.
Threads Scheduled Posts Testing
Testing of a new feature allowing users to schedule posts.
Instagram Ad Revenue Projection
Forecast of Instagram generating over half of Meta's US ad revenue by 2025.
Organizations
Meta
The organization behind Threads and Instagram, focusing on social media and technology.
Companies
Meta Platforms (META)
Parent company of Instagram and Threads, focusing on AI and advertising.
People
Adam Mosseri
Head of Instagram, overseeing the development of Threads.
Technologies
AI
Artificial Intelligence, heavily invested in by Meta for future growth.
Reels
Instagram feature contributing to ad revenue growth.
Threads
A social media platform developed by Meta, allowing users to share content.
Events
Threads Feature Rollout
Introduction of the 'Use Media' feature for resharing content.
Threads Scheduled Posts Testing
Testing of a new feature allowing users to schedule posts.
Instagram Ad Revenue Projection
Forecast of Instagram generating over half of Meta's US ad revenue by 2025.
Organizations
Meta
The organization behind Threads and Instagram, focusing on social media and technology.
Companies
Meta Platforms (META)
Parent company of Instagram and Threads, focusing on AI and advertising.
People
Adam Mosseri
Head of Instagram, overseeing the development of Threads.

Context

The introduction of new features by Threads, a platform under Meta Platforms, reflects broader trends in social media dynamics and user engagement. Demographically, Threads targets a diverse user base, leveraging Instagram's existing audience to drive growth. The ability to reshare content with attribution and the upcoming post-scheduling feature cater to both individual users and businesses, enhancing user experience and engagement.

Economically, Meta's significant investment in artificial intelligence (AI) is a strategic move to maintain its competitive edge in the digital advertising space. Projections indicate that Instagram will contribute over half of Meta's U.S. ad revenue by 2025, highlighting the platform's growing importance. This shift is crucial as the company adapts to changing market conditions, including potential competition from platforms like TikTok.

Politically, the landscape for social media companies is increasingly complex, with regulatory scrutiny and public sentiment influencing operations. Meta's focus on renewable energy and sustainability initiatives may also play a role in shaping its public image and compliance with emerging regulations.

Geographically, Meta's global reach allows it to tap into various markets, but it must navigate regional differences in user behavior and regulatory environments. National security considerations, particularly regarding data privacy and misinformation, remain critical as social media platforms face heightened scrutiny from governments worldwide.

Overall, Threads' development and Meta's strategic initiatives reflect a multifaceted approach to enhancing user engagement, driving revenue growth, and addressing the challenges of a rapidly evolving digital landscape.
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World Events
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Stock & Crypto Dynamics